Creating a website is a little bit like planning the perfect road trip; it takes some planning and a bit of maneuvering, but the more time you take to plan, the better your results will be! In today’s post I’m going to be sharing the seven steps I go through to help my clients turn their website idea into a strategic and beautiful site.

There is one big question that you should always be asking yourself when creating or redesigning a website. Can you guess what it is?

What is my website’s purpose?

Do you know why those values are important to you? Do you know what your purpose is, and why you care about it? What fuels your passion for your business? What gets you up in the morning and fills you with the desire to change the world?

I’m here to tell you that you have a deep purpose. You’re not meant to stay on the surface of things. You have the potential to influence people and accomplish everything you dream of. So take a few minutes with me to dive deep into your values. Not only will it immediately bring clarity to your brand and help attract your ideal clients, but it will help you tap into that passionate core of who you are and what you have to offer.

People create websites with many end goals in mind. You may start a blog to create discussions with like-minded individuals, or you might set up an online shop to sell your hand crocheted scarves. Whether your goal is clicks, comments, or sales, it all boils down to transforming your audience from passive observers to active participators. There are two aspects determining the reach and sales potential of your website: traffic and conversions. Traffic is the number of people visiting your site. Conversion is the number of people following your call to action. It’s important to determine your goal and make that goal clear to your audience in the form of a strong call to action.