5 REASONS TO HIRE A WEB DESIGNER

Oct 6

Are you a small business owner that would love to be competitive in the online market? Are you thinking of using one those free website templates instead of spending money and hiring a professional? Why, I’m glad you asked!

Well, statistics say that, business owners that do not have a professionally built website, risk losing potential customers. Customers search the internet for long periods of time before deciding to actually make a purchase.

And you know what? If your website doesn’t seem professional or unique, they’re already onto the next.

While sales and online credibility are the top two main factors for having a professional website created, these 5 reasons will help you understand why hiring a professional web designer is crucial to your business.

CUSTOM DESIGN

To answer some questions like, what do you want to achieve with your website? Do you want to gather subscribers? Sell products? Answer specific customer questions? Or you want your website to be purely informational? Whatever the questions may be, a professional web designer will have the capabilities and abilities to make that dream come to life! Your website will be created to suit your business needs.

2. FUNCTIONALITY

A website needs to be user-friendly and basically easy to navigate. If the landing page is too busy, people won’t stay to browse, and so it’s very important that the site is clean and easy to read. Visitors to your site must be able to find information about you quickly and easily. If your site isn’t properly and systematically laid out, people will probably get frustrated and leave.

3. SEO

Another important aspect a web designer understands is the importance of SEO and making your website search engine friendly. This is definitely not a one-shot deal – it’s an ongoing process that involves keywords and regular updating of content to keep it relevant and fresh. SEO, or Search Engine Optimization, is a technique used by professional web designers to help your website achieve better rankings from search engines. Think about it this way - If search engines can’t locate your site easily, neither will your potential clients.

4. GREATER CREDIBILITY

A professionally designed website can showcase you in the best light, giving your business a very competitive advantage in the marketplace. A professional web designer will be able to make a smaller company look like a larger company; therefore, giving small companies as much credibility as the large companies just by adding that extra touch.

5. ONGOING SUPPORT

Since keeping SEO current is an ongoing process, a website is never “complete”. Websites require ongoing maintenance to stay relevant in the marketplace. Technology is always changing and improving and for websites to remain successful and popular in search engine ranking, it’s important that they are current. When you hire a professional web designer, you’ll have peace-of-mind knowing that their webmaster services will keep your site up to date.

Making a good first impression and staying ahead of your competition are key to having a successful online presence. A professionally designed website instills confidence, which elevates comfort levels in those looking to make a purchasing decision.

Are you ready to make that change? Reach out today.