The Best Email Marketing Tool for Creatives
The Platform I Recommend for All of My Clients
Spoiler: It’s Flodesk.
Something I hear from my clients over and over again is the overwhelm with implementing email marketing into their workflow. As a creative business owner, your attention is already stretched across content creation, client work, admin tasks, marketing, and the never-ending rhythm of running a business. So when someone says “you really should be emailing your list,” it feels like one more thing that honestly just isn’t going to get done.
But here’s the tough love part:
If you’re sleeping on email marketing, you’re missing one of the most powerful opportunities to connect with your audience, grow your community, and—yes—ask for the sale. And if you’re anything like most creatives, you probably aren’t asking for the sale nearly enough.
Email is where trust is built, where stories land, and where offers convert. But only if you actually send the emails.
Now, there are a lot of email platforms out there. And I have tried most of them. Some are fine. Some are confusing. Some are unnecessarily complex. But there is only one platform I consistently recommend to my clients, no matter their industry, experience level, or tech comfort:
It’s Flodesk.
And let me tell you why.
Why Flodesk Is the Email Tool I Recommend Above All Others
It was made for small business owners just like you
Flodesk understands the creative brain. It doesn’t assume you have hours to learn a new platform. It doesn’t assume you want to troubleshoot formatting or figure out advanced, cryptic automation logic. Its features are built around how small business owners actually work: quickly, intuitively, visually, and with a desire for tools that make everything feel easier—not heavier.
When my clients tell me they feel “behind” in email marketing, the truth isn’t lack of discipline. It’s that their tools weren’t designed for the way they work. Flodesk closes that gap in such a refreshing way.
It’s design-forward and effective.
If you care about aesthetics (and most of my clients do), Flodesk feels like stepping into a beautifully organized studio instead of a tech dashboard. Their templates are elevated, modern, and aligned with the kind of brands I help my clients create - clean, polished, professional, and visually consistent.
And here’s the thing: design matters. When your emails look good, you feel good sending them. When you feel good sending them, you send more often. And when you send more often, you convert more consistently. Moreso, good design leads to more conversions. When your emails are easy to read and designed specifically with conversion in mind, they perform better.
It’s intuitive and easy to use.
This is the feature that changes everything. Flodesk is the most user-friendly email tool I’ve ever worked with. Period.
✔️ You can drag and drop your layout.
✔️ You can customize fonts, colors, and images with a few clicks.
✔️ You can build a workflow without ever watching a tutorial.
It removes all the friction points that usually stop creatives in their tracks. There’s no learning curve. No cluttered menus. No “I’ll come back to this later” energy. You can actually build momentum with your email strategy because the platform itself supports you in staying consistent.
It works seamlessly with the tools you already use.
This is a big one. Whether you’re on Squarespace, Showit, or another platform, Flodesk integrates cleanly without needing ten workarounds or third-party widgets. Their forms embed beautifully and keep your brand experience cohesive across your entire online presence.
You can also connect Flodesk with tools like:
✔️ Honeybook
✔️ Shopify
✔️ Canva
✔️ Interact
✔️ ThriveCart
✔️ ManyChat
And they are always adding more integrations based on feedback from their users, which brings me to my next point:
Flodesk listens to their customers and keeps improving
One of the reasons I trust Flodesk long-term is because they actually listen. They roll out thoughtful, meaningful updates based on user feedback, not random features no one asked for.
Their automation builder keeps getting better.
Their signup forms keep expanding in functionality.
Their analytics continue to evolve.
And their newest addition, Flodesk Checkout, brings ecommerce into the email ecosystem in a way that finally makes sense for small businesses selling digital products, workshops, or services.
Their product development feels intentional and grounded in what creators truly need. You may have heard that they recently evolved their payment structure, and I could not have been more impressed with the way they rolled out these changes with transparency and genuine concern and care for users.
Flodesk offers affordable, transparent pricing that scales with your active subscriber count.
See exactly how pricing scales with your audience, and get a heads up when you’re approaching your subscriber limit so you have time to plan ahead. No hidden fees, no surprises.
Flodesk will only adjust your tier if it’s needed, so you only pay for what you use. Here’s a quick overview of the current payment structure:
How Flodesk Actually Helps You Show Up
Let’s break this down the way I do for my clients.
You save time.
No more formatting spirals. No more starting from scratch. You can send a polished email in minutes, not hours.
You stay consistent.
When something is easy, you do it more often. And consistency is the foundation of all successful email strategies.
You connect more deeply.
Your emails look and feel like your brand—clean, inviting, elevated. This creates a sense of trust and familiarity your audience can feel.
You finally have space to sell.
Many creatives struggle with self-promotion, but email marketing is one of the gentlest, most effective ways to share your offers. Flodesk makes it easy to:
✔️announce a launch
✔️share a new service
✔️run a promotion
✔️deliver a free guide
✔️ invite people to book
When the tool doesn’t stand in your way, you suddenly have space to advocate for your own work.
How I Use Flodesk to Build Simple, High-Converting Funnels for My Clients
One of the biggest reasons I recommend Flodesk is because it makes list-building and funnel creation incredibly simple for my clients. When someone downloads a free resource, joins a waitlist, or signs up for a newsletter, they shouldn’t fall into a black hole. They should enter a clear, supportive path that introduces them to your brand, nurtures the relationship, and leads them toward your offers.
And this is where Flodesk really shines.
When I build websites for clients, I integrate Flodesk opt-ins directly into key areas of their site so they can grow their list on autopilot. Think of it as planting tiny invitations throughout the website: on the homepage, inside a blog post, in the footer, or on a dedicated landing page.
Here’s the flow I typically create:
1. We choose (or design) the perfect opt-in.
A checklist, guide, planner, quiz result, resource vault. The goal is to create something genuinely valuable and aligned with what your audience is already searching for. For Kim’s travel brand, this meant a beautifully designed trip-planning guide that helps potential clients immediately feel supported.
2. I embed a Flodesk form directly into the website.
Flodesk’s forms integrate seamlessly with Squarespace. You copy the code, paste it into the site, and it instantly matches the brand aesthetic. No mismatched styles. No awkward spacing. No third-party styling hacks.
Take a look below at my client Kims’s gorgeous opt-in that I embedded onto her website.
3. Behind the scenes, the magic happens.
Once someone signs up, Flodesk triggers a simple funnel:
→A beautifully designed delivery email
→A warm welcome message
→A short nurture sequence
→A gentle invitation to learn about your services
This is the exact process I walk through in my step-by-step tutorial on building a Squarespace + Flodesk funnel.
4. Your list grows and your audience feels guided.
The opt-in becomes the beginning of a relationship, not a one-off interaction. And because everything is designed through a brand-first lens, your funnel feels personalized, intentional, and genuinely helpful.
Why this matters
When a website captures leads effortlessly and Flodesk follows up automatically, your business becomes more spacious. You’re not manually emailing every new inquiry. You’re not chasing people down. You’re letting your systems quietly nurture your audience for you.
This is why my clients breathe a little easier after launch. They finally have a website and email system that works together, instead of sitting in separate buckets.
Who I Recommend Flodesk For
If you are:
✔️a creative entrepreneur
✔️a coach
✔️a designer or photographer
✔️a wellness provider
✔️a small business owner
✔️a service provider
✔️a personal brand or content creator
Flodesk will feel like a natural extension of how you already create.
My clients love it because it’s approachable. Beautiful. Thoughtfully built. And supportive of the slow, steady growth most creatives want.
Ready to Start Showing Up in Your Inbox with More Ease?
If email marketing has felt like a burden or an afterthought, Flodesk might be the simplest change that transforms your consistency.
You deserve tools that simplify your business, support your creativity, and help you share your work with the world, without the tech headaches.
Start your free trial and get 25 percent off your first year using my partner link.
It’s genuinely the easiest way to elevate your emails, connect with your community, and grow your business with confidence.
If you want help setting up your first email, your welcome sequence, or your opt-in workflow, feel free to reach out. I’m happy to guide you through it.
Hi! I’m Jannan
I thrive on bringing your big ideas to life with simple, client-getting strategy at the forefront.
My clients are wildly passionate and courageous coaches, creatives, and thought leaders. Sound like you? You’ll be right at home here.