Is Your Website Helping or Hurting Your Sales?

Apr 1

You’ve poured time, energy, and probably a little (okay, a lot) of late-night Googling into building your website. Maybe it’s even pretty. But here’s the thing—if your site isn’t actually helping you sell, then it’s not doing its job.

I know, ouch. But stick with me.

Your website isn’t just a digital business card—it’s your 24/7 salesperson, your first impression, and one of the most powerful tools in your business. When it’s working well? It attracts the right people, builds trust, and nudges them toward working with you or buying from you. When it’s not? You’re missing out on sales, visibility, and connection—often without even realizing it.

So let’s take an honest look at your website through a strategic lens. I’ll walk you through the subtle (and not-so-subtle) ways your site could be holding you back—and how to turn it into a client-magnet that works for you.

5 Signs Your Website Might Be Hurting Your Sales

Before we dive into fixes, let’s call out some of the common culprits. If any of these feel familiar, no shame—it just means there’s so much room to grow.

1. It’s not clear what you do (or who it’s for)

If a dream client landed on your site right now, would they immediately know who you are, what you offer, and how to work with you?
If the answer is “maybe?” or “not really…,” it’s time to clarify your messaging. Confused visitors don’t convert—they click away.

2. You’re hiding the good stuff

I see this all the time: your offers are amazing, but they’re buried three clicks deep or labeled something vague like “Explore.” Your services and CTAs should be front and center, clear as day. If people have to hunt for what you offer, they won’t.

3. The mobile experience is rough

More than half of your traffic is likely coming from a phone. If your mobile site is slow, cluttered, or hard to navigate, people will bounce. Test your site on your own phone—and be brutally honest.

4. It looks nice… but there’s no strategy

Design should support function. That dreamy script font might be cute, but if no one can read it, it’s costing you. Every layout choice should guide visitors through a journey: curiosity → connection → conversion.

5. It hasn’t been updated in ages

A stale site doesn’t just look outdated—it sends a subtle message that your business might be too. Regularly updating your site with fresh content (like blog posts, new offers, or testimonials) keeps your presence alive and trustworthy.

What a Sales-Boosting Website Actually Does

Let’s flip the script. Here’s what your website should be doing to support your business goals:

Speak directly to your dream clients
Your copy, images, and layout should reflect the style, values, and energy of the people you want to attract.
Guide people through a clear journey
Think of your website like a trail map. You want to lead visitors from “I just found you” to “I trust you” to “I’m ready to take action.”
Showcase your value with confidence
Whether it’s testimonials, a strong portfolio, or a clear offer breakdown—your site should answer the unspoken question: “Why you?”
Make it easy to take the next step
Book a call, grab a freebie, buy now—your call-to-actions (CTAs) should be obvious, inviting, and well-placed throughout.
Work for you around the clock
When your website is clear, strategic, and designed with intention, it becomes your hardest-working team member—even while you sleep.

Quick Fixes to Get Your Site on Track

If your website needs a refresh, here are some simple places to start:

Clarify your homepage headline – Make it crystal clear what you do and who it’s for.
Add (or improve) your CTA buttons – Use action-oriented text like “Book My Spot” or “See the Templates.”
Make your services easy to find – Add them to your main nav and link throughout your site.
Check your mobile view – Simplify where needed and test your site speed.
Swap generic stock photos for something more on-brand – Even a flat lay or texture background you created in Canva is a step up.

Want a Website That’s Built to Sell?

Real talk: most business owners I work with don’t realize how much their website is slowing them down—until we fix it.
If you're ready for a site that actually supports your sales goals, I’ve got just the thing:
🌸 Brand Bloom Templates — professionally designed, conversion-minded Squarespace templates made for creative entrepreneurs who want a polished, strategic site without the custom price tag.
These templates aren’t just pretty—they’re built to help you connect with your audience, showcase your offers, and bloom in your business.

Ready to make your website work for you?

Browse Brand Bloom Templates